Isha, 21
The recipe was originally created by my great grandmother's mother-in-law, a woman I never had the opportunity to meet. I often wonder what she was like. Whether she ever imagined that a recipe from her kitchen would travel through generations.
The night before our first stall, at Ashoka University, we had 200 packets of chips and not a single sticker on them. We stayed awake putting those stickers on, one packet at a time, determined that the stall would happen.
From there, we began selling in residential colonies. People weren't buying the chips simply to encourage us. They were buying them because they enjoyed them.
And now, my brother and I have the extraordinary opportunity to give it a new life. A piece of home. And now, something we get to share with the world.
— Isha
Ishaan, 23
If I had to describe it in two words, Aloo Chips is my Startup School.
I still remember sitting with my dad in our apartment. He said we need to look at growing the sales of Ghar Wale Aloo Chips, which is what we used to call them back then. Packed in a ziploc packet without any sticker. Made in our living room, which had turned into a storage and temporary kitchen.
These are what I have grown up with. They used to be made at our home in Kanpur, and it was the Masala flavour. Stored in a circular tin.
Retail took off for the first time after my mother posted it in Laburnum. Word just kept spreading. It just kept growing, to the point where it became what people associated us as a family with.
Aloo Chips is a result of two things: the hard work, perseverance and discipline of the team, who are the backbone; and the love from our customers. It should be the lightest, crispiest and cleanest potato chip available, with a constant feedback loop from our customers. They will always guide us in the right direction.
— Ishaan
